Stephanie Singley
Founder, Dreamer, and Heart Behind Bella Vita
Stephanie’s journey is more than a business story—it’s a reflection of family, faith, and the joy found in everyday moments. What started as a childhood challenge to grow $100 sparked a lifelong passion for creativity and entrepreneurship. From handmade jewelry to the heart of Bella Vita, her path has been shaped by purpose, service, and a deep love for helping others live the Beautiful Life.
Where It All Began
A $100 Bill and a Big Dream
When I was nine, my grandmother gave my cousins and me each a $100 bill and told us to make it grow. I sketched a “business plan” in crayon, launched a handmade jewelry line, and hit the craft fair circuit with my mom.
A year later, I had turned that $100 into $5,000—and earned a pair of diamond earrings I still treasure to this day.
"This challenge sparked a lifelong love for creativity, entrepreneurship, and the beauty of something handmade."
Building Bella Vita
From Student to Owner
While finishing college, I took a leap and became the owner of Bella Vita. I juggled final exams with purchase orders and dove headfirst into building a business rooted in original design, heartfelt service, and beauty that lasts.
What started as a single shop in Cordova has grown into two Bella Vita locations—each one reflecting our passion for artistry, community, and thoughtful living.
Family + Foundation
Love, Legacy & Two Namesakes
Along the way, I married Brent—who now works alongside me—and we’re raising two amazing kids, Sage and Steele. In fact, two of our signature brand colors, Sage Green and Steele Blue, are named after them.
Family continues to be a huge part of our story. My parents still support the business (my mom even joins us for holiday markets), and Brent now knows more about aprons, frames, duvets, and dinnerware than he ever expected.
"A home is a story of who we are and a collection of all the things we love."
What We Believe
Always Evolving, Always Inspired
At our core, Bella Vita is a Growth Company—always evolving, improving, and dreaming bigger.
We believe in Excellence in the Ordinary—that even the small, everyday moments can be beautiful when approached with care and intention.
More Than a Store
The Bella Vita Experience
Bella Vita is a space where original design and meaningful connection come together.
Whether you’re decorating your home, finding the perfect gift, or just popping in to browse, my team and I are here to help you find something beautiful.
Contest Overview
Participants Will:
Submit an online application, including a simple business plan using our provided template and a 30–60 second video pitch introducing themselves and their business idea.
Receive $435 in seed funding if selected (mirroring the original $100 challenge adjusted for today's value).
Engage in quarterly check-ins and mentorship opportunities.
Present their progress and final outcomes at our Holiday Open House in November 2026.
Key Dates
June 22, 2025:
July 31, 2025:
August 2025:
October 2025 – October 2026:
November 2026:
Official Contest Launch
Application Deadline
Contestants Announced
Contest Duration
Final Winner Announced at Holiday Open House
Eligibility Criteria
Ages 10–14 as of July 31, 2025
Reside within a 60-minute drive of our store
Submit a new, original business idea (no existing businesses)
Obtain parental or guardian consent
Brainstorm Ideas
Every great business starts with a great idea—and we’re here to help you find yours. On our Brainstorm Page, you’ll discover creative prompts, helpful questions, and real-life examples to get your ideas flowing. Whether you love baking, building, or helping others, there’s a way to turn your interests into a business. Start exploring and see where your imagination takes you!
Get Started
The Story Continues
Thank you for being part of our journey. I hope you’ll stay close as the story continues to unfold—with joy, growth, and just the right shade of Sage Green.
