Bella Vita Memphis
1730 S. Germantown Road #105
Germantown, TN 38138
- memphis@shopbellavita.com
901-850-0892 - Monday to Saturday:
10:00am - 6:00pm
Behind the Pottery
Etta B Pottery is a female-owned Southern brand based in Mississippi, where every piece is thoughtfully made by hand from start to finish. Rooted in small-town tradition and a love for everyday beauty, Etta B Pottery has become known for its heirloom-quality stoneware—designed to be both functional and timeless.
Each piece begins with raw clay and goes through a meticulous, hands-on process: it's shaped, dried, hand-painted, glazed, and fired—all by skilled artisans. This handcrafted approach means no two pieces are exactly alike, adding character and charm to every item.
Made to be used and loved daily, all Etta B Pottery is microwave, dishwasher, and oven safe. Whether you're setting the table for a special occasion or just a Tuesday night dinner, these pieces bring the warmth of craftsmanship into every moment.
Meet Etta B
Handmade with Heart
Born in a small Mississippi town, Etta B Pottery is a celebration of timeless craftsmanship and soulful design. Named after its humble hometown roots, this beloved pottery line has grown from a one-woman studio into a leading Southern artisan brand—bringing heirloom-worthy stoneware to homes that value beauty, quality, and authenticity.
Every piece of Etta B Pottery begins with raw clay and is shaped, dried, and hand-painted by skilled artisans. No two pieces are exactly alike—each one holds the unique fingerprint of its maker. The entire process is meticulous, resulting in durable, functional works of art that are oven, microwave, and dishwasher safe.
Strong Roots
Since 2015, Bella Vita has proudly partnered with Etta B Pottery—two female-owned businesses with shared Southern roots and a commitment to quality craftsmanship. What began as a small collaboration has grown into a valued relationship built on mutual respect and a shared passion for beautiful, functional design.
Thanks to this long-standing partnership, Bella Vita is now the largest Etta B retailer in the country. We offer the most extensive selection, deeper inventory, and early access to restocks and seasonal releases—making it easier than ever for our customers to bring these handmade pieces into their homes.
Welcome to Bella Vita!
Germantown store in Thornwood
Located in the Thornwood development in Germantown, our Memphis-area store is where the Bella Vita experience began. Since 2001, we've proudly served the greater Memphis community with our signature blend of Southern hospitality and curated style. Whether you're shopping for your home, picking out the perfect gift, or building a wedding registry, our Germantown location offers a warm, personal shopping experience you won’t find anywhere else.
Come Visit UsTop Brands
soft neutrals to rich tones, Etta B offers a palette for every home style.
What You'll Find
Original Artwork
Discover locally crafted pieces that add character to any space
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Luxury Bedding
Experience comfort with our premium bedding collections
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Bridal Registries
Create lasting memories with personalized registry experience
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Tabletop
Timeless Pieces for Everyday and Entertaining
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Gifting Made Beautiful
perfect something for every someone
From birthdays to weddings, hostess surprises to just-because moments, Bella Vita makes gifting easy and meaningful. Our Nashville store is full of handpicked favorites — from home accents and luxurious candles to stylish jewelry and unique finds — all selected with thought and style.
Our team takes gifting a step further with custom, high-quality gift wrap. From elegant boxes to signature bags, we make sure every present is beautifully packaged and ready to impress.
The Brands You Love
Our Memphis customers can’t get enough of these favorites
soft neutrals to rich tones, Etta B offers a palette for every home style.
eNewton Design
beaded jewelry
Etta B Pottery
crafted by hand
Bella Notte Linens
Luxury Bedding
Varley
Luscious Loungewear
Costa Nova
classic dinnerware
Barefoot Dreams
Blankets + Apparel
Rooted in Family
At the heart of Bella Vita is the Singley family. Stephanie and Brent Singley began their journey in Memphis in 2001 with a vision: to create a place where meaningful products, beautiful design, and personal connection come together. In 2022, they brought that same passion to Nashville — growing the Bella Vita brand with intention and heart. Today, their family-run business continues to thrive on creativity, community, and the joy of helping others make life more beautiful.
Stephanie's Story
More Than A Store
Bella Vita is more than shelves of curated goods — it’s an experience shaped by people who love what they do. Our team isn’t just here to help; they’re here to connect, create, and care. Whether you’re building a wedding registry, picking out the perfect gift, or simply browsing for inspiration, you’ll find warm welcomes, genuine guidance, and thoughtful service every step of the way.
Learn More About UsBella Vita Services
Perks and services for every kind of shopper
soft neutrals to rich tones, Etta B offers a palette for every home style.
Fan Favorites
The pieces that fly off our shelves—and into your homes
Choose Your Signature Shade
soft neutrals to rich tones, Etta B offers a palette for every style.
Wisteria
bright blue base, glossy finish
Magnolia
White base with deep blue green edge, matte finish
Botanical
cream base with green blue edge, glossy finish
Dogwood
Tan base, matte finish
Chantilly Cream
soft cream base, glossy finish
Blue Willow
cream base with blue stripe edge, glossy finish
Primrose
blush taupe base, glossy finish
Hydrangea
Cream speckled base with light blue edge, matte finish
Eyelet White
bright white base, glossy finish
Cottonwood
White base with tan + cream edge, matte finish
Lapis
Cream base with slate blue edge, glossy finish
Matcha Latte
cream base with green edge, glossy finish
Simply White
Speckled White Base, Matte finish
Matcha Leaf
Dark green base, glossy finish
Seaside
blended cream and bright blue base, glossy finish
